Because of the different preferences
of customers, different cultural background, different using conditions, many
commodities, which are successful in Europe or in other counties, could be not
suitable or not acceptable in Chinese market. Such commodities usually need some
adjusting or improvement for Chinese market, perhaps modification of functions,
colours, design or packaging.
Frequently, after the modification,
the products can be produced with low costs!
The ECV helps European companies modify their products to be more suitable for
Chinese market, form modification of functions to packaging.